# Straight Up Figures

> A network of explainer channels covering money, business, marketing, and economic case studies. Every on-screen figure traces to a primary source (Federal Reserve, BLS, Treasury, original filings). Content is educational only and is not financial advice. Figures are accurate as of each article's publication date and change over time.

## Channels
- [Straight Up Figures](https://straightupfigures.com/figures): The big financial and economic stories, explained straight, every figure sourced.
- [Straight Up Capital](https://straightupfigures.com/finance): How money actually works. Mechanism-first, never advice.
- [Straight Up Ventures](https://straightupfigures.com/business): How businesses actually make money.
- [Straight Up Brand](https://straightupfigures.com/marketing): How brands win attention and turn it into revenue.
- [One Wrong Number](https://straightupfigures.com/case-studies): How one wrong number broke trust, sank a product, or ended a company.

## Written explainers
- [How Banks Create Money Out of Thin Air](https://straightupfigures.com/blog/how-banks-create-money-v2): When a bank approves your loan it does not move someone else's savings to you. It writes a brand-new deposit on the spot. Here is the mechanism, step by step, why the textbook "money multiplier" is not actually how it works, and why a 0% reserve requirement still does not mean banks can create money without limit. (Straight Up Capital, published 2026-06-26)
- [How the Federal Reserve Secretly Controls the Economy](https://straightupfigures.com/blog/how-the-fed-controls-the-economy): The Federal Reserve doesn't run the economy with a thousand rules. It mostly moves one number, a single short-term interest rate, and that one number quietly reaches your rent, your job, and the price of your groceries. Here is how it works, step by step, with every figure traced to a primary source. (Straight Up Capital, published 2026-06-26)

## More
- [Blog index](https://straightupfigures.com/blog): Every written explainer, newest first.
- [About](https://straightupfigures.com/about): The accuracy standard and the network behind it.
- [RSS](https://straightupfigures.com/rss.xml): Subscribe to new explainers.